COVENTRY UNIVERSITY LONDON CAMPUS M004LON: FINANCE, FUNDING AND LEGISLATIVE FRAMEWORKS FOR SUCCESS statute title: match SCORECARD AND STRATEGY MAP OF ROYAL Dutch SHELL unwrap: OMOJOLA OMOWUNMI. O STUDENT ID: 3976896 TERM 2 02-04-2012 WORD COUNT: 2634 WORDS EXECUTIVE compend add-in OF CONTENTS I. executive director summary II. Vision and dodge of Royal Dutch defense III. The equilibriumd Scorecard of Royal Dutch denture IV. The strategy Map V. Recommendations VI. little discussion and evaluation of the balance identity card VII. List of references I. EXECUTIVE SUMMARY This report is aimed at the control panel of directors of Royal Dutch Shell (RDS). It highlights the vision and strategy of the organization and too provides the inside information on the management of shell exploitation the balance scorecard and strategy map as tools for strategical management. The balanced scorec ard is employ to align bloodline activities to the place vision and strategy of the RDS to monitoring device their performance against these strategic goals. The BSC entails four perspectives which are financial perspective, guest perspective, innovation, learning and harvest-tide perspective.
This report analyses how these four perspectives are unite to manage and accomplish the strategy of the organisation and how the three latter(prenominal) perspectives drive the financial performance. However, the objectives, signalize performance indicators, tar hold ups and initiatives of these perspectives get likew ise been identify and discussed appropriatel! y in relation to each of the perspectives. Recommendations have also been presented in this report based on the appraisal of the balance scorecard. The final part of this paper however provides the practical(a) use of the balanced scorecard and its limitations in relation to the strategic management of business organisations. The combination of all these elements together in this context has provided details of how RDS can be managed for...If you want to get a all-embracing essay, order it on our website: OrderCustomPaper.com
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