Ideal Sampling Frame in Marketing Assignment Example | Topics and Well Written Essays - 250 words - 4

Ideal Sampling Frame in Marketing - Assignment Example The scale is mostly used by marketers when previous information about a particular product is not available. If the marketer simply base his decision of manufacturing a product on the basis of the results that state that more consumer has selected the probably will buy and definitely will buy the product, then he may end up making a mistake because usually very low number of consumers who state that definitely will buy might not actually buy the product. Â  The ideal sampling frame is a term used to denote a sample frame in which the entire population is accessible and no one is missing, this does not take place in the real world. In the absence of such frame, an alternate way called representative sampling can be utilized to determining the same sample frame may be used with aid of characteristics of the sample that need to be tested. Â  Probability sampling is referred to the selection of samples that are selected on a random basis and not in accordance with the convenience of the researcher. Non-probability sampling arises when samples are selected in a random manner in accordance with convenience. Example: Conducting a survey of the school you study and selecting school students as sample. Â