A. Total Market Size and Trends 1. What is the approximate size of the metre potential market for your kind of product or behave well? B. Assessment of Competition 1. Are there nearly(prenominal) kinds of products or operate that compete for the same business with the same customers? For example, a hospital commits both mercury and electronic thermometers. If this is the case, what be the competing products or advantages? 2. List your major competitors in class of their reputed apportion of the market. Comment as to who is the pricing leader, quality leader, near innovative, emergence most rapidly, most aggressive, having problems. Â Â Â Â Â Â Â Â Obtain and attach devil & Bradstreet reports on the three leading competitors. These volition give you some data on their companies. 3. What is the pretax realizeability-as a percentage of sales events-of the competition and their return turn out in recent years? 4. What development do you stick on yo ur competitors operations? a. What makes you signify it testament be unclouded to compete successfully with them? What are their weaknesses? b. What give make it delicate to compete with them? What are their strengths? 5. What is the price unfold among your competitors for products and/or servicings that would compete with yours? 6. Do you think you give the sack be price competitive and make a profit? Why? profitability worksheet. 7.
What market share do you think you will dumbfound? C. Marketing Tactics 1. What are the manners that you will use to convey and distribute the product or service? Will you use direct selling, sales reps, di! stributors? 2. What sort of service and warranty must you offer to make a sale? 3. How will you stimulate your product or service to the worry of potential customers? 4. How some(prenominal) will it cost and how long will it leave to run aground a sales and distribution method for your product? substantiate rough estimates. If you want to get a full essay, order it on our website: OrderCustomPaper.com
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